A truly revolutionary approach to natural skincare that is not only forward thinking, uncompromising, but also kind to both your skin and the planet. Inspired by our African heritage and our love of nature, each of our products has been formulated with heart, soul and science; packed with natural, organic and sustainable
botanical skin-loving ingredients that deliver results and, if we’re
bold enough to say, and we are, happiness. Suitable for
all skin tones and those of us who are most sensitive. 

We formulate amazing, affordable and effective skin, body and bath care products that make you feel pampered and just downright gorgeous. Using only sustainably sourced, naturally harvested botanical ingredients we incorporate these in advanced formulations for proven results to target specific skincare goals. 

Our ingredients are known to reverse signs of ageing, nourish and hydrate dryness, plump up lines and wrinkles, minimise acne, marks and scarring and restore your skin’s natural radiance. The provenance of our ingredients is very important to us. We choose certified organic, locally sourced ingredients whenever possible, and always from leading suppliers. We never include additives,
harmful synthetics, mineral oil, sulphates, fillers or any other
nasties in our products, just pure goodness for your skin,
that doesn’t cost the earth. 

We love animals, which is why we never, ever test our products on them. We're very proud of our Beauty Without Cruelty Accreditation and only source ingredients from suppliers who are accredited too. 

Instead of using guinea pigs, we select our ingredients with the upmost care. Everything we use has been proven safe for even the most sensitive skin. With ingredients straight from nature's
kitchen, you can rest assured that you won't find anything
nasty in our jars or bottles of gorgeousness. Pure, natural
and kind to you and the planet.

To us it’s about formulating amazing skin care products using only fresh organic, natural superfood ingredients that deliver on their promises. It’s about creating super-clean products that are
not filled with toxins or harmful chemicals. 

It’s about sustainability which is why we support local
suppliers who share our passion and ethos for
quality and provenance of ingredients. 

It’s about earth consciousness and being mindful and respectful of our beautiful planet and with those with whom we share it.